Hazy sunset with the sun low on the horizon

I help brands and products
feel like leaders in their category,
so their customers, partners, and
the people they hire believe it.

Selected work ↓

Branding for a new
energy company

Client
Daylight
Role
Brand & Creative Director
Scope
Brand, Marketing, Web, Print, Merch
Daylight homepage: Power your home for less
Daylight product page: Your home's new energy system
Daylight partners page: Build on the Daylight standard
Daylight about page: More Power over a house at dusk
Daylight homepage: Power your home for less
Two orange Daylight books, one titled More Power

Overview

Energy companies have felt cold and transactional for decades. Daylight sets out to make energy feel warm and hopeful, built around the idea of more power for everyone.

Case study daylight
Case study daylight

An energy publication
built for lead gen

Client
Daylight
Role
Brand & Creative Director
Scope
Lead gen, Editorial, Newsletter
Sunnyside cover with a child's shadow and a sun graphic
Sunnyside article page comparing battery-only and battery plus solar homes
Sunnyside article on a phone: What are brownouts, and why do they happen in summer?

Overview

Power bills keep rising, and the reasons behind them are rarely explained. Sunnyside is Daylight's publication about the grid and what drives the cost of power at home.

Case study sunnyside
Case study sunnyside

Leading marketing for
30 million users

Client
Galxe
Role
Director of Marketing
Scope
Brand, Product Marketing, Events, Merch
Galxe website pages: homepage, Quest and Passport on purple to coral gradients
Black Galxe, Movement and Refraction event t-shirts on purple

Overview

Galxe is a web3 platform where projects run campaigns and reward their communities. It had grown to 30 million users on a brand built for its first few thousand.

Case study galxe
Case study galxe

A blockchain launch with a drone show
over Austin

Client
Galxe
Role
Director of Marketing
Scope
Rebrand, GTM, Events, Merch
Studio
14islands, web design
Gravity website homepage with the G mark on an orange gradient
Front and back of a black Gravity t-shirt on orange

Overview

Gravity from Galxe is a new blockchain. A new chain has to earn attention from developers and users at the same time, so the launch had to feel bigger than a press release.

Case study gravity
Case study gravity

Earlier work

I’m a one-man marketing department. I set the strategy, build the brand, direct the creative, write the copy, design and build the website, launch the campaigns, and build the AI systems behind it all.

Based
Brooklyn, NY
Current
Brand & Creative Director, Daylight

Services

Brand sprint

For new companies. A brand from concept to launch.

  • Positioning, messaging and voice
  • Identity direction
  • Website, built and live

Advisory

For early teams. Senior marketing and creative direction.

  • Weekly working session
  • Creative review on all work
  • Marketing and content plan
  • AI content systems

Launch

For a big moment. A product or company launch, planned and shipped end to end.

  • Launch plan and narrative
  • Campaign and film
  • Events and merch

AI image gallery

Get in touch

What do you need

Or email [email protected]