Daylight's brand and marketing,
built from the ground up
- Client
- Daylight
- Role
- Brand & Creative Director
- Scope
- Brand, web, print, merch
Overview
Energy companies have felt cold and transactional for decades.
Energy touches everyone, yet it belongs to no one.
Daylight is a human, hopeful energy brand, built with optimism and abundance in mind.
The role
Daylight's brand and marketing, run end to end once Numbered delivered the identity: the voice, the website, print, motion and merch. The role is part creative director, part builder of the machine that does the making. Custom AI systems produce most of the work, so a team of one delivers the output of a studio. Agencies and freelancers come in when a project needs more hands.
Identity
Every ray of light contains
a full spectrum of colors.
We found ours and built a brand around it.
Brand book
More Power is Daylight’s brand manifesto, expressed as a printed book. Its purpose is to make the bigger idea understandable, give people something to believe in, and make the brand tangible.
Welcome kit
Every customer relationship
should start right.
A premium welcome, with a few home essentials for a more powered life.
Merch
Merch should feel like
something you'd buy anyway.
Custom pieces and everyday goods,
designed to the same standard as the brand.
Brand anthem
The grid built the modern world.
Now it's struggling to power the next one.
The next supercycle will depend
on one thing: more power.
Credits
- Brand and creative direction
- Gabi Musayev
- Brand identity and homepage
- Numbered
- Design
- Paul Raffaele
- Copy
- John Cantwell