A publication that explains
the grid and your bill
- Client
- Daylight
- Role
- Brand & Creative Director
- Scope
- Publication, newsletter, web
Overview
Sunnyside explains what's really happening to the grid and your bill.
The role
Sunnyside, started from scratch and built end to end: the name, the look, the website, the newsletter and the editorial approach. Each issue opens with a cover, and every story answers one plain question about home energy.
The site
Four sections: Solar and Battery, The Grid, Mother Nature and Calculators. Articles read like a good magazine on a phone.
The system behind it
A custom AI system runs Sunnyside end to end. It finds what people want to know about energy, drafts the stories and images, publishes them and tracks what lands. What works feeds the next round.
- Step 1 →ResearchScans searches, rate filings and the weather for questions people are asking about their bill.Out: story ideas
- Step 2 →WriteDrafts each story in the Sunnyside voice, with sources, then checks it against the legal rules.Out: reviewed drafts
- Step 3 →Image generationGenerates a banner for every story from one art direction: warm light, real homes, no stock look.Out: banners
- Step 4 →PublishPushes stories to the site through the CMS and builds the newsletter issue in HubSpot.Out: site, newsletter
- Step 5TrackWatches reads, signups and which readers go on to check if they qualify.Out: what to do next
LoopWhat performs shapes the next round of ideas ↺
Every banner, generated
Each story gets its own image from the same art direction, so the publication looks like one photographer shot it.
Credits
- Creative direction and voice
- Gabi Musayev
- Editorial lead
- John Cantwell